A fruit business built on freshness and trust

CM Fruits was started on 28 May 2018 by partners who had spent years around fruit markets and knew exactly what separates an ordinary crate from an excellent one. The business opened with a short list of fruits, a handful of regular buyers and one rule that has never changed: never send out fruit you would not keep for your own family.

That rule earned repeat customers, and repeat customers grew the range. Pomegranate, apples, kiwi, chickoo, orange, strawberries and mangoes became the everyday backbone of the business, while exotic and imported fruits were added for hotels, cafés and premium retail buyers who needed something beyond the usual.

Today, 8+ years on, CM Fruits supplies retailers, wholesalers, hotels, caterers and families alike. The scale has changed; the way we pick, sort and pack a crate has not.